"Your job is to go out and find ideas that interest you that you love - not like - that you love sufficiently to put you career on the line, to have a level of passion to want to make something and to have the courage of your convictions. There is no way you will ever know what a house-wife in Kansas or a businessman in Chicago wants to see. Your job is to find things that interest you... Then what you do is you say 'yes'. You close your eyes, cross your fingers and pray that there are millions of other people who feel the same way you do. Anytime you presume what someone else will like, you lose!" - Barry Diller